claudegoodies
Skill

startup-financial-modeling

From wshobson

Build comprehensive 3-5 year financial models with revenue projections, cost structures, cash flow analysis, and scenario planning for early-stage startups. Use this skill when creating financial projections, calculating burn rate or runway, modeling fundraising scenarios, or preparing investor-ready financials for a seed or Series A raise.

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wshobson/agents
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Actively maintained
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# Startup Financial Modeling

Build comprehensive 3-5 year financial models with revenue projections, cost structures, cash flow analysis, and scenario planning for early-stage startups.

## Overview

Financial modeling provides the quantitative foundation for startup strategy, fundraising, and operational planning. Create realistic projections using cohort-based revenue modeling, detailed cost structures, and scenario analysis to support decision-making and investor presentations.

## Core Components

### Revenue Model

**Cohort-Based Projections:**
Build revenue from customer acquisition and retention by cohort.

**Formula:**

```
MRR = Σ (Cohort Size × Retention Rate × ARPU)
ARR = MRR × 12
```

**Key Inputs:**

- Monthly new customer acquisitions
- Customer retention rates by month
- Average revenue per user (ARPU)
- Pricing and packaging assumptions
- Expansion revenue (upsells, cross-sells)

### Cost Structure

**Operating Expenses Categories:**

1. **Cost of Goods Sold (COGS)**
   - Hosting and infrastructure
   - Payment processing fees
   - Customer support (variable portion)
   - Third-party services per customer

2. **Sales & Marketing (S&M)**
   - Customer acquisition cost (CAC)
   - Marketing programs and advertising
   - Sales team compensation
   - Marketing tools and software

3. **Research & Development (R&D)**
   - Engineering team compensation
   - Product man
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